Tamra Gaines

Founder

I've been captivated by marketing for as long as I can remember. As a kid, I’d sit in front of the TV, analyzing commercials and trying to guess the target audience and whether the messaging hit the mark. To me, marketing is more than just a profession; it’s a vital part of how businesses and consumers connect.

Over the past 15 years, I’ve explored nearly every facet of marketing—sales, account management, customer journey, and traditional marketing. I hold a BBA in Sales and Marketing and an MBA in Digital Marketing. For me, marketing represents the creative heartbeat of a business, influencing every aspect of a company.

Most of my career has been spent with The New York Times' Higher Education Group, where I gained a comprehensive understanding of the industry. My role as a Customer Success Manager was particularly eye-opening, teaching me the importance of viewing a brand through the customer's eyes and preserving its integrity through thoughtful strategy and communication. In 2021, I transitioned to the financial services industry, leading the marketing department at an RIA firm and developing strategies for the firm and its 80+ affiliated advisors.

Outside of work, my husband and I keep busy with our two boys, Ethan and Dylan, along with our two labs, Chief and Daisy.